Hubbl is the org intelligence layer for the AI era — built by Salesforce veterans to make every org understandable, healthy, and ready for what's next.
After decades inside the Salesforce ecosystem, our founders kept running into the same wall: the people responsible for an org — admins, architects, executives — couldn't actually see what was in it. Years of customization had turned the world's most powerful CRM into a black box.
Then AI raised the stakes. You can't put agents on a foundation you don't understand. Getting Salesforce right went from a nice-to-have to the thing standing between companies and their AI ambitions.
So we built Hubbl: a way to turn the lights on in about two minutes, see everything, and know exactly what to fix first — no credentials, no consultants, no six-month audit.
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The answer to a complicated org isn't a complicated tool. We make the hard thing simple and fast.
No credentials handoff, nothing stored. We designed the product so security teams can say yes fast.
Insight without a next step is trivia. Every finding comes with the fix attached.
We'd rather be useful than clever. The org's health is the only scoreboard that matters.
We go all the way down — metadata, processes, permissions — because that's where the truth lives.
We build for the AI era on purpose. A clean org today is an agent-ready org tomorrow.
Hubbl's leadership and board bring decades from the very top of Salesforce — the credibility to say what a great org looks like, and how to get there.
Board · Former President & COO, Salesforce
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Hubbl is proud to be backed by Salesforce Ventures and a group of investors who believe the AI era runs on healthy orgs.